This week begins the meaty content of the one-of-a-kind Hautecelerator. We can hardly contain our excitement!
Each day this week (starting today), we will send you a link to our Module One page where you will find videos (several of them) and accompanying worksheets, which you will need to complete before the next day.
The most powerful way to set yourself up for success in this program is to make sure you commit to watching the videos and doing the exercises we give you each day. Try not to let them pile up, as there is a lot of content coming, and we don't want you to get buried or overwhelmed by it. Just take it day by day and make a plan to do the work, so you can be ready for the following day's work.
Also - our beautiful new membership site will be ready very shortly! Once it is, we will send you an email with your new username and temporary password to access your dashboard! Look for that in the next week!
Modules One: Sales & Network
Understanding why people buy - and more specifically - why people will buy what YOU are selling - is core to developing a profitable business model.
This week we will focus on understanding who your ideal customer is, who your main competitors are, and how your competitors market and sell their goods or services.
Understanding all of this can help you improve how you sell to your own customers, and how you can distinguish yourself and stand out and above your competitors.
The goal is to become the obvious choice for your ideal customers, so you have to know what motivates them to buy and what makes them come back to you again and again.
Before we can focus on how to sell to your ideal customer, you need to first define who your ideal customer is, while also gaining a deeper understanding of your industry, your main competitors, and how they are already selling into this demographic.
WELCOME TO YOUR SECOND WEEK WITH HAUTECELERATOR!
This exercise will help you define your industry and how you fit into it. It will also challenge you to think about the current state of your industry, and whether it is one that can last, or is one that could get replaced by developing technology. It doesn’t do you any good to develop a killer business if it is in an industry that is dying or becoming obsolete. So it is really important to get familiar with what is happening in your industry, and what the future looks like - it will enable you to build an offering, pricing and delivery model that will stand the test of time.
Once you have that clear understanding, you will move to the next worksheet, which will help you determine who your ideal customer is. This will lay the groundwork for tomorrow’s exercise, which will involve learning who your main competitors are and how your most successful competitors are already marketing to your ideal customer.
Sales & Network: Your Industry
Now it is time to turn our attention to really getting inside the head and heart of your ideal customer. As we said before, understanding why people buy - and more specifically - why people will buy what YOU are selling - is core to developing a profitable business model.
So now is your chance to really dig deep and get clarity on what kind of product or service your client is clamoring for....and will pull out their wallet and pay you for...since making money has to be a priority if you are a business owners.
Even if you have an incredible product or service, if you don't know how to package it, promote it, talk about it and sell it, you will not connect with your ideal customer, and they will not buy from you. You have to know how to speak their language and demonstrate to them that your product or service is tailor made for their "tribe." (if you don't know what this means, watch Jessica's video below)
Today’s exercise below will help you define who your ideal customer is. This will lay the groundwork for tomorrow’s exercise, which will involve learning who your main competitors are and how your most successful competitors are already marketing to your ideal customer.
Who is My Ideal Client?
As business owners, we must know how to describe what we are offering in a way that makes it crystal clear to our ideal client the benefit they will receive from buying from our business. One of the biggest mistakes we can make is focusing on our own expertise, background, reason for launching, processes or deliverables when we should be making our offering irresistible by focusing on the benefits to our clients or customers. That bares repeating: focus on the desired benefit or outcome to your client, and you will start to tap into the magic of how to sell. No one cares about your or your product. They care about themselves and the outcome they want. This ties into the Maslow's Hierarchy discussion in the worksheet. So access the PDF below and watch the video to complete the assignment.
What is My Industry?
It may seem obvious what industry sector our business belongs to, but we often miss major market opportunities and options for scaling into new verticals by quickly settling on the most obvious sector. Watch the videos and then use this worksheet to complete the assignment.